Posts Tagged WM60

Award Winning Dealerships

Today’s automobile dealership is a complex business. Management faces daunting challenges to operate sales, finance, fixed assets, human resources, inventory and regulatory requirements successfully. Smart executives take advantage of an ever-increasing variety of products and services made available to them by suppliers specializing in specific areas of expertise such as sales training, finance, human resources, security, loss prevention, insurance, and specialty equipment.

Even with all of the energy now being devoted to keeping a dealership running smoothly there are still some areas of day to day operations for which the appropriate solution, product or consultant has not yet been found. One such area is the use and control of dealer demo tags, a statutory requirement in most states, and long regarded by most dealers as a problem without any good solution.

Efforts have been made over the years by individual dealers to govern demo tags in a variety of manners ranging from:

Furnishing every salesperson with an never ending supply of tags in order to ensure that the unavailability of a demo tag does not compromise the continuity of the communication established between a salesperson and their customer. This solution results in the dealership owning far more demo tags than necessary. The dealer incurs higher acquisition and insurance costs, greater management requirements and added liability exposure. These are issues that managers as well as financial and insurance consultants find troublesome.

Requiring salespeople to sign demo tags out and in, which, while reducing the overall number of tags required (a plus for managers, financial and insurance people) interferes with the flow of the sale and requires the time and attention of an employee. Signing tags out and in takes time that should and could be used more productively. Further, this method, as many dealers are finding out when doing dealer tag inventory checks, is not a foolproof system for controlling use and access to dealer tags.

Some dealers believe that by charging a large deposit to the salesperson the  tag will not be abused or lost. However, a large deposit virtually insures that a prompt lost or theft report, which limits the dealer’s liability, is less likely to be made. Until a report is made, the liability associated with that demo tag remains with the dealer and not the person using or possessing the tag. Prompt reporting of lost or stolen tags is a very big issue with insurance providers.

While the problem of demo tag control appears intractable, there are solutions. The solutions take the form of dealer demo tag control systems and there are a number of providers in the market today.

One such provider is M-Tech, a company that is specializing in dealer demo tag control systems. M-Tech manufactures and markets the Securitag System. This “Smart Box” has been solving demo tag access control problems for nearly twenty years.

M-Tech’s biggest supporters are the dealers, managers and salespeople using the product. It is gratifying to be given such a vote of confidence.

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How to Quickly Setup and Use Securitag

The purpose of the Securitag system is to manage the dealer plates of any size operation in such a way that little or no time is required of key personnel to ascertain that all of the plates for which a dealership is responsible can be accounted for. To accomplish this task the Securitag system needs only to be installed and implemented as outlined in the operation / installation instructions, which are delivered with each new system.

Setup Your Securitag System in 4 Steps

Step 1.

Each Containment unit should be mounted on a wall, inside the dealership, in a location convenient for the majority of the persons who will be using them. The WM Series was created to facilitate secure wall-mounting. In the event that you are short on wall space we also have a number of free standing installations – the SS-Series. Including the SS-120, SS-120RX2SS-180 and our flagship Tag Tower.

Step 2.

Each of the members of the staff who are required to use demo plates should be assigned one of the pre-numbered keys supplied with the system. A Key Assignment Log, also supplied, provides a record of each key number,the name of the person to whom it was assigned, the date it was assigned, the amount of the deposit collected as security and the signature of the person to whom the key was assigned. A space has also been provided to enter the date on which a key is returned in the event that a key holder no longer requires access to keys or leaves the organization.

Step 3.

Each demo plate to be used for demo purposes should be attached to the No-Marr Magnet Bar supplied with the containment unit in which it will be placed – magnet bars from other companies may not be compatible. The plate number should be marked on the Tag Number sticker, included, and this sticker should be affixed to the inner surface of the unit where it will be clearly visible when the plate is removed. It then becomes a simple task to identify any missing plates.

Step 4.

Each of the plates is placed in a containment unit and the doors are closed. The keys are removed and the system is ready for operation. Once the system has been readied for operation, only persons with keys may obtain demo plates and their keys easily identify the persons with demo plates. This simplifies the task of identifying who is using the demo plates that are not in their containment units.

Simple, proven, reliable and effective: this system has been protecting the assets of car dealerships for more than 20 years in 2,500 dealerships in North America.

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