“I’ll be back in an hour or so.” He said as he pushed his chair back from the table. “I’m going to run that pickup down to the mall and see if I can find a buyer. I’d sure like to move that thing tonight. If I can that will make three this week.”

“Is it OK if I come along?” She asked.” I could run in to the mall while you work and pick up a few things we need. It won’t take me more than an hour.” While she climbed into the passengers seat he slapped a demo plate on to the tailgate of the late model pickup and they headed to the mall.

“ Having these demo plates from work makes this easy. Without them it would be next to impossible to move these things around. I’m sure glad you were able to get a couple from the dealership.” He said smiling at her.

“ It was easy.” She said smiling back.

We don’t know what went on for the next hour or two. We don’t know what they bought, sold or traded that night. What we do know is that scenarios like the one described above are all too common today. Unlicensed dealers are not only stealing your business they are probably using your equipment in the form of your dealer demo plates to do it.

In conversations with dealers all across the nation I find that a large number of dealers have decided to “protect” themselves by charging their sales personnel large deposits for a demo plates, hoping or perhaps even thinking, that by doing so they are some how making the sales persons responsible for the demo plates. Sadly this is not the case. The dealer remains responsible for all of his demo plates regardless of who has them, when they have them, why they have them, how they got them, or how big a deposit they paid on them.

Unless they have been reported lost or stolen to the appropriate authority you the dealer are responsible for the demo plates and perhaps for any damages that might result from the use of those demo plates.

As a responsible corporate citizen you the dealer owe it to your community, to your dealership, to your family even to your nation to make certain that you know your demo plates are being used in accordance with State and local regulations. You might ask the question.” How can I ever be certain of where and how my demo plates are being used?” The answer of course is to control the demo plates. Once you have control of them then you can manage them. When you can manage them you can know who has them, when they have them, why they have them, even how long they have them. You can even know where they are when they are not being used on dealership business. The best way to get this kind of control is by utilizing a system designed specifically for the purpose, rather than one that has been adapted to it.

By putting off getting a demo plate control system, even for one more day, dealers are gambling with all their dealership’s assets.

Oh! Here they come. It’s 11:00 o’clock. They each have a car, a sporty little ragtop and a mid size SUV, both running on demo plates. Looks like he did some good business tonight. Do you know where your demo plates are?